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THE EVOLUTION OF A CLASSIC
2009–2021

 

A RETROSPECTIVE ONLINE EXHIBITION
MAR 2021

 

1 – HISTORY
2 – EVOLUTION
3 – LONGEVITY

 

Prototypes dates back as far as the 18th century – crudely designed “plimsoll” shoes with flat, rubber soles. The industrial revolution is in full swing, and in 1844 Charles Goodyear files a patient for vulcanization ª the process by which natural rubber is made into durable products like tires. Half a century later, the Goodyear Company begins to market a tennis shoe made from vulcanized rubber.

The first true archetype arrives in 1916. The United States Rubber Company announces Keds, the first mass-produced shoe marketed to the pubic as a “sneaker.” That same year, Marquis Converse produces the first-ever Basket ball shoe, His sneakers are endorsed by Indiana hoops star Chuck Taylor, and the “Chuck Taylor” All-Stars quickly become the best selling basketball shoes of all time.

Keds, Converse, Jack Purcell, Stan Smith… Each name is an icon, recalling silhouettes that have paid the way for modern footwear. But these brands are also a byproduct of the industrial revolution and a mentality of mass-production.

2011 – 2013

SYDNEY 2011

 

THE PRICE BROTHERS
TULL AND JOSH

FEIT begins with the new millennium and the intention to recreate the classic court shoe without the use of synthetic materials. It is a process of minimization: a plimsoll-style shoe cut from a single piece of thick, vegetable tanned leather. Unlike their predecessors, each shoe is cut, stitched, and sewn entirely by hand, allowing materials and craftsmanship to speak for themselves. The Hand Sewn Low evolves over time, becoming softener and more comfortable  with each new iteration until, at last, the New Classics are born, luxury handmade versions fo the classic court sneaker featuring advanced, hand-sewn Goodyear construction, all natural materials, and raw, unlined edges for barefoot comfort.

HAND SEWN LOW - NATURAL - VEGETABLE TAN LEATHER - 2011

HAND SEWN HIGH - NATURAL - VEGETABLE TAN LEATHER - 2011

FIRST ITERATION OF HANDSEWN COLLECTION
NATURAL CUOIO CORTECCIA

2011 – 2013

CONSTRUCTION 2014

 

ANATOMY
TAN LOW

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.

CONSTRUCTION 2014

 

ANATOMY
TAN LOW

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.

2011 – 2013

EVOLUTION 2011-2021

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.

2011 – 2013

EVOLUTION 2011-2021

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.

CONSTRUCTION 2014

 

ANATOMY
TAN LOW

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.

2011 – 2013

EVOLUTION 2011-2021

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.

EVOLUTION 2011-2021

All FEIT shoes begin with a single piece off vegetable dyed leather, hand-stitched at the heel. The seamless, one-piece leather upper shapes itself to the wearer’s foot with time.