This visual project highlights both the beautiful and detrimental aspects of humanity and our relationship to the planet. By showing the accelerated impact humans have had on the world, we ask the viewer to consider what will they leave behind?
For millions of years humans were able to live in relative harmony with our planet, leaving little trace. However, the economic and technological growth spurred by industrialization has resulted in environmental degradation and irreversible damage.
Today, the equivalent of a garbage truck load of footwear and apparel—many made with or entirely from synthetic materials—is burnt or buried in a landfill every second. Plastic and its associated chemicals are contaminating our natural environment, as the majority of plastic is neither recyclable nor biodegradable.
FEIT was founded in 2005 with a vision to create footwear in limited quantities that would provide maximum benefit to the wearer, with minimum impact to the planet.
Our products are made in small batches handcrafted by humans from only natural materials. There are no plastics, oil or toxic chemicals used in our process.
We design for quality and longevity. Our products become better with age and can be repaired rather than replaced—providing an alternative to mass-produced obsolescence.
Our system is not perfect. But we are dedicated to doing better—constantly researching and looking at innovative ways to improve.
“WHAT WILL YOU LEAVE BEHIND?” is a collaboration with creative agency creativelab, who selected FEIT as its debut partner for a campaign. Founded by Catch&Release, the only platform for discovering, clearing and licensing found content, creativelab is the first full service agency that exclusively uses found content as its medium. This project not only communicates our sustainability efforts with powerful, bold imagery from leading artists and creators—found footage also reflects our values of having as low of impact on the planet as possible. By using content already in existence, we are eliminating the associated impact of new production.
Those involved in the campaign include Film Director and Executive Creative Producer Tim Georgeson, Strategist & Creative Direction by Nick Kugge, Producer Emily Noechel, Development by Joyce Faulkner, Editor Andrew Holmes, Music by Dustin Lau, Lead Curator Stephanie Lucas, and Color Grade by Aline Sinquin.