

The design of the space is a collaborative process between founder Tull Price and Jordana Maisie Design Studio (JMDS), entitled Installation One: Raw Elements of Construction.
Raw construction materials that represent the FEIT ethos and process are featured, including baltic birch, douglas fir, glass, mirror and leather. Upon entering the store, cascading planes emerge from the existing architecture and a split-level display showcases the collection. The space is as much installation as retail, creating an emotional connection for the customer with the process and craft of constructing handmade footwear with sustainable techniques.