Man vs Machine

The New Museum
New York

Audio-Visual
Installation

MAN VS MACHINE - FEIT's first ever film commission - contrasts the iconic mass production imagery of the 1982 cult film Koyaanisqatsi (Life Out of Balance) with the unique artistry that defines FEIT's commitment to handmade.

The number of shoes created globally doubles every 20 years, largely because of the proliferation of mass production. Footwear is a $190 billion industry, and its growing use of cheap, synthetic materials and automation is having an increasingly harmful impact on the environment.

FEIT believes that creating high-quality, handmade shoes from natural materials will reduce production of harmful pollutants and our dependence on petroleum and landfills, while also extending the lifespan of each pair of shoes made.