DIALOGUE NO. 2
BDDW / M CROW
Tull Price of FEIT and Tyler Hays of BDDW come together for the second in FEIT’s series of creative dialogues with likeminded guardians of neoluxury across disciplines of design. This collaboration showcases the artistry of today’s best modern handmade furniture company and today’s best modern handmade footwear company, both based in New York.
Tull and Tyler came together to develop a highly limited run of 66 pairs of hiking boots. Each pair is unique, the leather uppers dyed, painted, or embossed by hand in BDDW’s Philadelphia studio before being sent back to FEIT for hand lasting and hand sewing. Each pair is presented in a custom wooden box made by BDDW, and are individually numbered.
The collaboration launches on February 1, 2018 in New York.
TULL: What's your FEIT [fight]?
TYLER: I fight for the sake of fighting! The good fight and the bad fight.
TULL: I believe what you are doing with BDDW and M Crow makes them two one of the most interesting brands with integrity in America today. Why did you decide to work with FEIT?
TYLER: We were all fans of FEIT from the moment we saw their shoes. They really are unique...the attention but more the intention.
It's rare to find things made today that meet all of my tests of intrigue and quality. Then we met them as people and they are equally cool, so when Tull asked me to do a collaboration I didn't hesitate. And I've said no to collaborations since before collaborations were a thing.
TULL: To me, mass-produced products lack soul. Even most luxury brands today fall into the category of fast luxury: they rely on makeup, logos, bling to make them stand out, and very little is done by hand outside of couture. Why make physical things? Why make them in a certain way? Why is it important?
TYLER: Some people are just born with the need to make stuff. Since I was a little kid, I've been fermenting stuff, blowing stuff up, and making.
I get off on the engineering and mechanics of building more than the design, but when that all comes together, it's euphoric, kind of addictive. When well intentioned, well made, and beautiful all line up, it's magic. It's important because the world would stop spinning and no one would get out of bed if everything was shit.
TULL: As someone who has had a keen interest in unique brands and lateral thinking for over 30 years, I believe what you are doing today is a cut above most makers in fashion and furniture. How do you feel your work relates to the industry you work in today? What are the strengths and shortcomings of your industry? How would you like to see it evolve?
TYLER: I truly dont know, I mean I know we set a bar for quality, and I know I have a unique position, being the engineer, fabricator, and retailer of all my work. It has its headaches but it's the only way I could work.
Shortcomings - I think it's unfortunate that price has been the driving factor in the making of things. It used to be that people would spend more money for better things. The market for better things shrinks and then the costs go up because the quantities are tiny. It's all very tricky and sad.