On A Different Path 2025

Another year has come to a close, and we at FEIT feel grateful. It would be an understatement to say 2024 was a tumultuous year. I’ve said that about many prior years, but world events and the way they are interpreted seem to be coming on faster and faster. At times it’s been disorienting, yet we are grateful: primarily for you and the rest of our community. If you know us, you know that we’ve remained steadfast to a set of beliefs around the creation, use and end life of our products. Ones that celebrate consistency, longevity, craftsmanship and harm reduction. With the world moving faster and so many things feeling uncertain, you can rely on FEIT to stand by these principles. Many of the commitments we’ve made were unpopular, or barely acknowledged in our industry when we started. Because of our hyper connected digital lives, more people are aware of how detrimental footwear manufacturing has become. FEIT has chosen and remains on a different path. For all of you that have found us and supported us by purchasing, repairing, or just talking about our products, we are thankful. If you are new to FEIT, then we welcome you. I started this company 15 years ago as a reaction to the waste and carelessness I’d seen in the footwear market. I wanted to make shoes where functionality, comfort and longevity are paramount. We use only natural materials in our shoes and construct them with world class craftspeople. Our footwear is made the hard way, so that it can be worn hard and only get better with age. Knowing that our shoes will last for years, if not decades, means we carefully consider the design of every product to feel endlessly current, and like nothing else on the market. FEIT is a small company, and we value the feedback from our community. We loved hearing your stories in 2024 and look forward to continuing the conversation in 2025. Look for exciting new developments from us in the coming months, which I’ll get into separately. Mainly I wanted to take this moment to wish you and your family a happy and healthy new year. Sincerely,