In 1996, fascinated by the idea of globalization, I designed a footwear company to match—for global mass consumption, built via mass production.
Several years and millions of pairs later I had witnessed the flaws firsthand: an incessant need for growth via cost-cutting and increased technological automation, and a reliance on synthetics—materials that can never be destroyed and end up in landfills or our oceans.
In 2004 FEIT [fight] was born as a response—an evolution of consumerism and production that moves away from volume and excess, and towards quality and sustainability.
All FEIT footwear is hand sewn and hand lasted by a master shoe maker. Few makers are skilled enough to produce footwear in this manner, hence only limited numbers can be produced.