1996

In 1996, fascinated by the idea of globalization, I designed a footwear company to match—for global mass consumption, built via mass production.

Several years and millions of pairs later I had witnessed the flaws firsthand: an incessant need for growth via cost-cutting and increased technological automation, and a reliance on synthetics—materials that can never be destroyed and end up in landfills or our oceans.

In 2004 FEIT [fight] was born as a response—an evolution of consumerism and production that moves away from volume and excess, and towards quality and sustainability.

FEIT footwear is built for longevity, from natural materials via human construction.

All FEIT footwear is hand sewn and hand lasted by a master shoe maker. Few makers are skilled enough to produce footwear in this manner, hence only limited numbers can be produced.


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FEIT FOUNDER