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The FEIT Story

FEIT is a neoluxury footwear and accessories company based in New York City.

FEIT’s minimal modern aesthetic emphasizes construction techniques and the quality of the materials used. 

All FEIT products are handmade in limited volumes to ensure minimal environmental impact and maximum quality. 

FEIT was founded by Australian brothers Tull & Josh Price in 2005.

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Construction Leads Design

At FEIT construction leads design.

The minimal modern aesthetic emphasizes construction techniques and the quality of the materials used.

New designs are carefully developed in New York City by FEIT founder Tull Price.

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Natural Materials

FEIT uses the highest quality natural materials.

Our leathers are sourced from Italian and British tanneries and most are vegetable dyed. Vegetable tanned leather is tanned using tannins and other ingredients found in vegetable matter such as tree bark, wood, leaves, fruit, and roots.

FEIT leather breathes as it would in nature. It is non irritant, soft to the touch, ages richly over time, and biodegrades naturally. The leather remains neutral regardless of temperature, and does not retain sweat or odor, allowing FEIT shoes to be worn barefoot.

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Low Impact Production

Over the past 40 years the global footwear market has been saturated with poorly constructed, homogenized, synthetic shoes that produce a staggering amount of harmful industrial waste.

FEIT was founded as a response.

FEIT products are hand made by the world’s finest contemporary craftsmen using biological materials from the highest quality suppliers.

No harmful chemicals are used in the FEIT production process and all footwear is hand lasted, hand sewn, and produced in limited volumes to ensure minimal environmental impact and maximum quality.

FEIT uses an advanced hand sewn goodyear construction whereby the upper of the shoe is stretched over a last and sewn to a leather strip known as a welt. The sole is sewn (not glued) to the welt/upper to unify the shoe. Each shoe is left on the last for up to ten days, where light stream is let into the room to help tighten and form the leather. Most FEIT shoes are constructed from one piece of leather. The resulting absence of seams ensures comfort and allows the shoe to naturally shape to the foot.

Each pair of shoes is signed and dated on the inside of the tongue by the master craftsmen who built it.

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The FEIT Brothers

FEIT is the vision of Australian born brothers Tull and Josh Price and is the culmination of 30 years of industry expertise.

Tull and Josh are driven by the desire to develop the world’s first neoluxury footwear company. Neoluxury is an evolution of consumerism away from excess towards quality, sustainability, and individuality.

Before FEIT Tull Price founded Royal Elastics & later partnered with Rag & Bone.